Social media happens so fast. I mean, in just over a week, we went from simply touching grass to being grass. So in between the monthly “Recently in Academic Libraries” posts, I pull together regular updates on what AcadLibs are doing on social. Please enjoy these recent highlights.
Bad Bunny memes
Moments of mass- /mono-culture are few and farther between these days, but leave it to libraries to take advantage of the ones that remain! A number of academic libraries, including Bass Library at Yale, UVU, University of Florida, Clemson, and Florida State University (seen above) used photography and stills from the Super Bowl to promote library services and collections. This year’s half time show did not disappoint and provided plenty of fodder for the meme cannons.
Scrapbooking a campus tradition
If your campus has an annual tradition with decades of photos behind it (the more raucous the better), check out what Dartmouth Libraries did to highlight their annual Polar Swim. I love the scrapbook vibe (easily pulled off with a little background remove magic). Be sure to connect with your campus alumni organization or the main uni social for the collab opportunity (and remember: let the bigger account initiate the collab).
Animated gif drop
Does this meme have a name? It’s giving Vine. From Penn Libraries.
Library cart ride along
Honestly, I’m surprised I hadn’t seen this format used by a library before now. So many academic libraries have golf carts for moving books around campus. It’s the perfect opportunity to create short, fast-paced content, provided you’ve got a witty host. The sound effects are fun. Very “Cash Cab” vibes. From University of Florida Libraries.
Be the main character
Currently, I’m working on a presentation about social media in academic libraries and one of my top recommendations is to “become your own main character.” Too many libraries treat their social like bulletin boards with no clear or consistent voice. Instead, I suggest they embrace the serial approach and feature a regular occurring cast. I think Emerson College Library is doing this well by featuring the same folks (Molly) in all their recent content. See also: University of Wyoming Libraries and William and Mary Libraries.