This probably isn’t new to any librarian who’s been in collection development for some time, but it was new (and strange) to me. Last week, a discussion about student book requests erupted on the LES listserv (the Literatures in English section of ACRL). An academic librarian from a university in Illinois received a book purchase request from someone claiming to be a student. The email read as follows:
I am wondering: is there a way for students to request the acquisition of new books, or is this left entirely to the library staff (or faculty)? Specifically, I would like to know whether the library plans to order _Old Age, Masculinity, and Early Modern Drama: Comic Elders on the Italian and Shakespearean Stage_, by Anthony Ellis (Ashgate, ISBN 978-0-7546-6578-6). I am interested in both Shakespeare/early drama and the study of old age. This book also appears to have a gender-studies focus, which could interest some people here as well. Thank you in advance for your time.
The requested book would not be an unusual purchase for an academic library collection. What is suspicious, to me, is the language of the email. The author uses the word “acquisitions” and differentiates between library staff and faculty, indicating that they are more familiar with academic libraries than the average student (undergrad or graduate). The student also mentions the publisher, something that, in my experience, rarely happens unless the user submits a book request through a web form. It’s all a bit too formulaic.
Well, as soon as this email went out over the LES listserv, other librarians immediately responded (on the weekend no less!) indicating that they had received an identical email (or a subtle variation) from someone claiming to be a student but using a non-university email address. Most decided not to purchase the item for that reason alone. Some librarians followed up with the student of the same name at their university. No surprise: the student didn’t know anything about the request.
Apparently, someone is grabbing a student’s name from a university directory, creating a bogus email address, and emailing librarians. But to what end? Not for money, I would think. Academic publishing is not a high profit enterprise for individual authors (unless it’s a textbook). For the prestige? But then what would it matter to a single author if X number of libraries purchased their book? There’s only a snowball’s chance in hell that someone will serendipitously come across it, unless it’s mentioned in the professional literature. Rather than scam acquisitions departments, it would make much more sense to scam book reviewers. Get the word out. Academic publishing is all about the conversation: if you want prestige, you have to get people to talk about your book, not just buy it.
Ashgate is a reputable publisher and it would seem beneath them to resort to these type of tactics. I know nothing of the author of this book. So I won’t make any assumptions about who is behind it, but it does bring up a few interesting reminders:
- University email addresses. While there has been some debate over whether university domain emails addresses should still be required for all students, this is one situation where having the @school.edu handle would cut down on fraud. (Though, the same could be accomplished with a university ID)
- Collection development policy. As I said, the book is not out of character for an academic library collection, but having a clearly defined collection development policy that outlines preferred subjects, publishers, vendors, and consortia agreements would help younger librarians decide whether or not to make a firm order.
- Collaboration. As a result of the Illinois librarian emailing the listserv (and others chiming in with similar data), other libraries are more informed about fraudulent (and let’s be honest, kinda sleazy) marketing practices. Including… [thumbs up to chest]… this guy. Some people are shocked when I tell them I participate in listservs (“the 90s called…”), but some continue to offer great resources and a tight community of librarians.
The lesson here, I think, is to make sure what you order for your collection is a good fit for your institution. And, if you want to get people to buy your book, bribe students to email librarians from their own .edu addresses. 😉