Category: Uncategorized

Like Doodle, but not Doodle

I hate having to use Doodle, but I love *the idea* of Doodle. Mainly, I like that it puts the power of scheduling in the hands of all parties, not just the meeting organizer.

My place of work uses Outlook calendaring, so with the exception of meetings with external folks, I rarely use Doodle. But why doesn’t a Doodle-like function exist in Office 365!? No, Scheduling Assistant is not the same. How do you know that “free” time on someone’s calendar is really “free”? Just because they don’t have a meeting on their calendar doesn’t mean they’re “available.” Conversely, just because you have something on your calendar, doesn’t mean you’re NOT available: e.g. some folks use their calendars for reminders. So unless everyone is using their calendars in the exact same way, Scheduling Assistant is a crap shoot.

If someone sends me a meeting request, I want to be able to select from a variety of options. If I’m the one scheduling the meeting, I want the attendees to select their preferences as well and have the option to move things around before responding. The problem with Outlook Scheduling Assistant is that it doesn’t give the recipients an active say in the meeting time the organizer selects. Yes, you have the option to propose a new time, but only one proposed time slot can be discussed at a time. And that can quickly get out of hand as the number of meeting attendees increases!

Instead, wouldn’t it be better if I could simply send the recipients a more general “request for meeting.” In the request, I select the range of dates and times (e.g., next week, 20 minutes between hours of 10-4). They could then all respond Doodle-like with their preferences (which would already be populated based on the current calendar, but with the ability to make overrides). As organizer, I would get a list of the best possible options in ranked-order, organized not by something as crude as “free” or “not free”, but by each recipient’s preference. Everyone has buy-in. Similar to ranked-choice voting.

This adds work to the recipients, but it gives everyone more control. It slows things down, but maybe that extra time for reflection (“do I really need this meeting?”) would benefit us all. For people who prefer to be more hands-off, an option to “accept any meetings scheduled in my free time by default” could be an option.

If functionality like I’ve described above exists natively in Outlook and I’m just missing it, please tell me! But don’t give me third-party app/plugin recommendations: it’s no good unless the whole org uses it and I’m NOT at that pay grade.

2021 Héroe Viognier (Paso Robles)

Bottle of wine, glass of wine, and potatoes.

Fresh linen and thick honey on the nose. Light straw colored. Hints of grapefruit, citrus, and freshly rinsed gravel on the tongue. Full-bodied and chewy. A long finish of apple-flavored hard candy. This wine feels vibrant and alive.

Far from the maddening feed

In Cal Newport’s latest article for the New Yorker, he contemplates the future of social media companies in the wake of TikTok’s recent growth. The kernel of the argument is that TikTok’s method for capturing attention (which it does remarkably well) is not rooted in the social graph, something which gives it an advantage over older platforms; and that this essential difference could lead to an arms race that results in a more diffuse social media landscape.

“This all points to a possible future in which social-media giants like Facebook may soon be past their long stretch of dominance. They’ll continue to chase new engagement models, leaving behind the protection of their social graphs, and in doing so eventually succumb to the new competitive pressures this introduces. “

I can imagine a third path: one in which Twitter and Facebook push back toward the local. Part of the original appeal of these platforms was that “all my friends are there.” For libraries, it was a chance to connect directly with local communities.

That experience changed with the emergence of retweets and the news feed. It was no longer just you and your connections: it was all their friends and follows as well. The community got too big. For me, I lost the sight of my closest connections. For libraries, we had to compete with content creators outside our community.

This is why I’ve been hesitant to dive into TikTok. You’re not competing for the attention of your local community. They’re not even part of the equation. You’re just competing with everyone.

If the noise was removed from my feed– if I could find the signal to connect me with the people that matter most– would that pull me back? Would that pull others back? Would libraries find it easier to connect with their communities instead of competing with the content creators of the world?

Outreach competencies, assessing programs, and practical marketing for academic libraries

a room being added to a house

For the past two years, I have set myself to building my CV through publications. That work and intentionality paid off this month when three works of scholarship I co-authored were published all within the same two weeks!

Metzger, R., & Jackson, J. (2022). Developing Competencies for Outreach Work in Academic Libraries. College & Research Libraries, 83(4), 646. doi:

Abstract: This research study investigates the behaviors, knowledge, and skills necessary for academic library outreach work. Through a review of published literature, job advertisements, and a survey of library practitioners conducted in the fall of 2020, the authors define and prioritize 18 competencies for outreach. Hiring managers, LIS instructors, and practitioners can use the results of this study to structure and lay out the essential areas of outreach work in academic libraries. [peer-reviewed]

Jackson, J., Andrade, R., Raby, C., & Rosen, R. (2022). Apples and Oranges: An Indicator for Assessing the Relative Impact of Library Events. Journal of Library Outreach & Engagement, 2(1), 56. doi:

Abstract: This article details one library’s attempt to create a simple assessment method for evaluating the relative engagement of program attendees across a variety of events. The indicator–a combination of perceived level of engagement and calculated level of certainty–can be used alongside other metrics to give a fuller view of overall impact of library programming. By conducting this study, the authors created a method by which to quickly assess and prioritize the most and least impactful events within a particular set. [peer-reviewed]

Finally, it’s not a full article, but a brief case study I wrote on social media analytics was published in Practical Marketing for the Academic Library, by Stephanie Espinoza Villamor and Kimberly Shotick (ABC-CLIO, 2022). I look forward to reading the whole book!

Currently, I have no writing projects on my plate, though quite a few half-formed ideas. My goal this fall is to identify and begin at least two more opportunities for research and/or publication. If I can initiate one new writing/research project each semester, I should be well on my way to promotion to full librarian in four years.

Where the worm dieth not, and the fire is not quenched

brown and yellow caterpillar on white hand

It never feels good

I rarely feel better after logging into Twitter. Anxious, small, overwhelmed, exhausted, hopeless… those are the feelings that more often follow me after punching the log out button. And yes, it’s usually a stern punch.

I recognize that vileness exist in the world (and the past few weeks have provided more than enough evidence of that), but when I am on Twitter, I feel like I’m swimming in evil’s concentrate. Using tools like Tweetdeck, I can filter out retweets and maximize the benefits of lists, but it’s still overwhelming to see everyone “expressing every single opinion that they have on every single thing that occurs all at the same time.” Perhaps things will get better as Twitter seeks to attract new audiences, but right now, as I’m watching the aftermath of the Supreme Court’s July rulings, I’m not confident it will. 

Internally at the New York Times, journalists have been encouraged to use Twitter less. In a leaked memo first reported at Insider, I found the following statement salient not just for journalists, but for academics as well:

“We can rely too much on Twitter as a reporting or feedback tool—which is especially harmful to our journalism when our feeds become echo chambers. We can be overly focused on how Twitter will react to our work, to the detriment of our mission and independence. We can make off-the-cuff responses that damage our journalistic reputations. And for too many of you, your experience of Twitter is shaped by harassment and attacks.”

We give far too much weight to Twitter’s impact on social and political life and “the public square.” [see also: Cal Newport]. Collectively, we overestimate its influence, obsessing to an unreasonable degree over how it will react to our content, knowing full well that any storm we create today will be subsumed by next week’s hurricane of rage. It screws with the way we write, the way we think about our mission, and our focus. It doesn’t have to be that way, and I’m glad to see organizations like NY Times begin to reckon that. Colleges and universities would do well to follow suit. 

Finding a new drug

So I have been looking around for other spaces to fill my desire for online community. Two spaces present some possibility: LibraryThing and Metafilter

I have been a member of LibraryThing since 2006, though I’ve never been much of a contributor. I catalog all my books there and occasionally use it to find recommendations, but I haven’t actively participated in the group forums. From the outside, the groups feel overwhelming. There are a variety of reading groups, many with vibrant and active users who seem to already have a close-knit community. I’m also a slow reader with limited time for reflection and writing about my reading, so I’m not sure where I would fit in.

As for Metafilter, I’ve used the site to find interesting content for years. The community there is respectful of others’ lived experiences and has recently created administrative structures to help ensure the community works toward inclusivity. From the outside, it feels like a community that respects each other. I don’t have any relationships with any other users (I would suffer from the same problem of being the new guy among old friends), so I would have to start somewhere.

I’ve looked at a couple Discord communities, but none really stick for me. This is a shame because Discord has the vibe of FriendFeed back in the day, but in a Slack-like environment. 

When I first joined Twitter in 2007, I made some wonderful professional connections. Now, most of us are scattered to the wind, and the space left by that absence has been filled with a hurricane. 

Three things I liked

First, Charlie Warzel, writing for The Atlantic and author of “Galaxy Brain”, has an interesting reflection on why Google search results have become so boring. Perhaps, in addition to the unnecessary amount of real estate given to ads, it is possible that search has just become that good at finding answers and filtering out misinformation. 

“Google Search might be worse now because, like much of the internet, it has matured and has been ruthlessly commercialized. In an attempt to avoid regulation and be corporate-friendly, parts of it might be less wild. But some of what feels dead or dying about Google might be our own nostalgia for a smaller, less mature internet.”

Second, I was this week years old when I learned that Merlin Mann has been collecting little bits of wisdom on Github. These are a few of my favorites:

“Every few months, take at least one panorama photo of your kid’s room. At least annually, secretly record your kid talking for at least ten minutes. I promise you’ll treasure both, and then you will curse yourself for not having done each way more often.”

“Organizing your email is like alphabetizing your recycling.”

“Most team culture comes out of a combination of what is tolerated and what is rewarded. If you legit want your culture to improve, change what you reward and rethink what you will tolerate.”

“If you want an honest opinion, ask for the second superlative. For example, if you want a thoughtful answer about someone’s job, ask them their second-least-favorite thing about it.”

“Never argue on the internet. No one will remember whether you won or lost the argument; they’ll just remember that you are the sort of person who argues on the internet.”

“Priorities are like arms. If you think you have more than a couple, you’re either lying or crazy.”

“If you really want to help someone, offer something extremely specific. “I’m here for you! 😬👍” is not nearly as cool as “Can I drop off a lasagna at 4?””

Third, I really enjoyed this conversation with Shannon Mattern, theorist and professor of media, design, urban architecture, and anthropology at The New School for Social Research. The conversation is wide-ranging, but if you jump to the 13-minute mark, Mattern discussed the value of libraries, as purveyors of critical information literacy, spaces for civic engagement, networks for bridging the digital divide, and as world-builders who do not simply disseminate information, but also validate the type of information that is most important to a community.

Say no, and carry on

When you’ve spent most of your professional life having “too much on your plate,” it can feel like failure once you find meaningful and reasonable balance.

It’s not.

So keep saying “no” or “not now”… and carry on.

Link roundup: May 16, 2022

bees on a pink poppy

In the halcyon days of blogging, the link roundup was a delight to both the writer and the reader. For the reader, it was a chance to discover something completely new. For the writer, it was easy content. So here’s something that I hope we both will enjoy, dear reader: a small selection of what has caught my attention lately.

Matt Labash on writing

“All writing is an act of vanity. Which is why so many writers are insufferable jackasses.  Because writing requires you to essentially say to the world, which is constantly in motion: “I have something to say, you need to sit still and listen.”

“Don’t take yourself too seriously, but take your work very seriously. Care about the things you write about, even if they’re trifles. Because if you don’t, nobody else will.”


The Atlantic on intensive parenting

“We need to normalize saying yes to prioritizing adult friendships and an adequate amount of sleep. We need to reassure one another—explicitly, publicly—that being a whole person is being a good parent.”


Kevin Kelly on life lessons

“Efficiency is highly overrated; Goofing off is highly underrated. Regularly scheduled sabbaths, sabbaticals, vacations, breaks, aimless walks and time off are essential for top performance of any kind. The best work ethic requires a good rest ethic.”

“Productivity is often a distraction. Don’t aim for better ways to get through your tasks as quickly as possible, rather aim for better tasks that you never want to stop doing.”

“Always read the plaque next to the monument.”

“To keep young kids behaving on a car road trip, have a bag of their favorite candy and throw a piece out the window each time they misbehave.”

“90% of everything is crap. If you think you don’t like opera, romance novels, TikTok, country music, vegan food, NFTs, keep trying to see if you can find the 10% that is not crap.”


Ross Gay on sorrow and joy

“It astonishes me sometimes — no, often — how every person I get to know — everyone, regardless of everything, by which I mean everything — lives with some profound personal sorrow. Brother addicted. Mother murdered. Dad died in surgery. Rejected by their family. Cancer came back. Evicted. Fetus not okay. Everyone, regardless, always, of everything. Not to mention the existential sorrow we all might be afflicted with, which is that we, and what we love, will soon be annihilated. Which sounds more dramatic than it might. Let me just say dead. Is this, sorrow, of which our impending being no more might be the foundation, the great wilderness? Is sorrow the true wild? And if it is — and if we join them — your wild to mine — what’s that? For joining, too, is a kind of annihilation. What if we joined our sorrows, I’m saying. I’m saying: What if that is joy?”

Ross Gay, The Book of Delights (h/t Marginalia)

No, we don’t need a flier

Men looking at books in library

Expedit esse deos, et, ut expedit, esse putemus.  

Ovid, Ars Amatoria

If you want to see an academic outreach librarian sigh using only their eyeballs, ask them if they can make you a flier. 

It’s a running joke among colleagues in my field of work that if you discuss promotional efforts long enough, someone will always recommend making a flier. An 8.5×11 inch flier… that they can attach to an email.* There is something strangely definitive about making a flier: as if it adds legitimacy (and perhaps finality?) to the promotional process. Or perhaps this only applies to those who worked in a world before the emergence of social media.

In “The Human Element”, Loran Nordgren talks about “fuel vs. friction” in promoting new ideas. When we are pitching a new idea, product, or service to an audience, our impulse is to add as much “fuel” to the pitch as possible. For example:

  • here are all the reasons why you should come to our library event,
  • here are some flashy graphics about the new service we’re offering students, or 
  • here are some really trendy tchotchkes for taking our survey, or
  • here is a flier. 

All of these well-meaning incentives are intended to fuel people’s desire for what we’re offering, but as Nordgren points out, it’s unlikely to move the needle in your direction. In some cases, it will have the opposite effect.

Instead, Nordgren’s research shows the reducing barriers, or “friction”, is the best use of our time and resources. Maybe it’s not that library events are not appealing, but remembering the date and time is an extra hassle. Maybe it’s not that no one finds library consultations useful, but coming to the library is just that much extra effort. Maybe it’s not that no one wants to complete our survey, but having to go through DUO authentication one more time is just… too much. 

For library events, what if we sent text message reminders to anyone who signed up to be alerted about new events? For library consultations, what if we offered them on Zoom? For our surveys, what if we set aside time to have students complete those surveys during library instruction sessions?

None of these solutions are novel, but it is easy to forget how everyday, seemingly mundane barriers keep us from making connections with library users. I am lucky in that I work on a campus where affinity for the library is remarkably high. We don’t need more fuel to communicate the value of the library (e.g., more emails, more signage, flashier swag); we need to reduce barriers to engagement. As I am thinking about ways to expand library outreach next year and working with my team to improve our work, I am keeping Nordgren’s work in mind. Where can we reduce friction?

*I’ve always wondered what people think the recipient will do with that flier. Do you think faculty will print it out? Students certainly will not: do students even have personal printers anymore? Have you ever tried reading an 8.5×11 flier on a mobile device? Do you enjoy constantly swiping left and right to get the whole thing in a 16:9 frame? I am sighing so hard with my eyeballs right now.

(image source: Men at a public library in Malmö 1949)

This is not going to go the way you think

I don’t think academic libraries need social media.

I say this as someone who has run social media accounts for academic libraries for almost a decade. Granted, the social media landscape has changed quite a bit in the last 10 years, but I think this has always been true and I’ve only just begun to realize it. 

Currently, I’m working on a literature review about how academic libraries justify their use of social media and what assessment methods they use to bolster that justification. I’m focusing on articles published in the last 5 years and I’m starting to see a general trend in the narratives. It goes something like this:

  1. Libraries need to be on social media because of X (where X is typically something you would expect, like engagement, communication, or marketing to students).
  2. Ok, so let’s assess how well social media does X.
  3. Hm, the data doesn’t make a strong case that social media does X.
  4. Well …

It’s at this point that I start tensing up. What are the authors going to do next? In too many cases, they go on to say something to the effect of: “Oh well… We should still be on social media anyway!”

What? You just found evidence that something is not working and you’re just going to keep doing it anyway? There’s an apocryphal Einstein quote about that. (The quote is actually from a 1981 Narcotics Anonymous pamphlet, via Rita Mae Brown’s 1983 book Sudden Death.)

We have come to a point where everyone (well, not everyone) assumes that maintaining an institutional social media account is something we must do, despite evidence that it is not producing the results that we would like it to produce. In their 2017 article, “Social Media Use in Academic Libraries: A Phenomenological Study,” published in the Journal of Academic Librarianship, Harrison et al. describe this phenomenon as it relates to the content of academic libraries’ social media:

“The high level of correspondence in codes and themes were interpreted by researchers to mean that academic libraries are using social media in a homogenized manner, suggesting the presence of institutional isomorphic mechanisms (mimetic, and normative forces). Given that isomorphic forces impose conformity, but do not necessarily coincide with efficiency or effectiveness, awareness of these isomorphic forces is valuable to academic libraries. This new knowledge offers libraries the opportunity to evaluate the degree to which they have traded conformity for efficiency and effectiveness. If the tradeoff is determined to be less than ideal: academic libraries may consider requirements for establishing a social media strategy that best suits their organization as opposed to using a onesize fits all approach.”

This concept of “institutional isomorphic mechanism” comes from earlier sociological research cited by Harrison et al. Basically, institutions within any given profession start to copy and adopt each others’ actions and structures over time. This mimicry helps maintain legitimacy and “in-group” status, but sometimes at the expense of function and outcomes. As the authors note: “Regardless of efficiency or evidence of potential efficiency, organizations will adopt formal structures that align with institutional myths in order to gain legitimacy, resources, stability, and enhanced survival.”

I don’t think academic libraries’ inability to quit social media is driven by an insistence on engagement. As some of the articles I’m in the process of reviewing show, engagement on social media is tepid at best. And I would suspect that many us in outreach work would readily admit that social media engagement is an poor substitute for interacting with students in other ways.

We maintain diamond hands on social media accounts due to the (mostly unsupported) expectation that it is an effective communication tool. We want people to know about the library. On social media, we can pump out endless amounts of information: new collections, old collections, new programs, throwback programs, technical updates, deadlines, etc. It’s our personal megaphone! We easily fall into the trap of posting about a new program or initiative on social media and saying to ourselves “Done! Now people know about it.”

Except that no one is listening.

If our goal is to increase engagement online, we need a shit-ton more resources. Full-time, dedicated teams that can strategically build the brand: developing high-quality video content, working with campus influencers, and experimenting with emerging platforms. It would require more targeted, fine-grained assessment (and probably the use of personal data that would make most librarians squirm), more financial investment in ways to expand our reach (read: paid advertising), and way more yarrr! content!

Alternatively, if our goal is simply communication, there are more effective methods.

For example, if you set up a table outside the library and talk with students as they walk by, I guarantee you will speak with more students in a couple hours than might read a tweet in an entire day. Moreover, your interactions with them will be stickier and more impactful. Instead of spending an hour crafting the finest carousel of Instagram images for the library’s page, you could spend that same time crafting content for the university’s main channels and reach a larger audience. You could draft blurbs for other units’ newsletters, go on a roadshow to different departments on campus, develop vanity publications for key stakeholders, or work with student influencers. All would have a deeper impact than relying entirely on social media for outreach needs.

If you can do both, great! But most of us are working solo and thus choices are necessary. Unless you have a team (or at minimum a full-time employee) dedicated to social media, you are going to get more bang for your buck (read: impact) spending your energies elsewhere.

Does this mean I think academic libraries should simply shut down their Instagram accounts tomorrow? No, that would be reckless and unnecessarily disruptive. But I do think exploring the idea of “what would it look like if we did?” might serve as useful exercise in strategic thinking. Plotting the path between here and there by exploring how we might substitute the creative energies we spend on social media to communicate in other ways would almost certainly illustrate areas where we could improve how we connect with students, faculty, and senior leadership.

Now if you’ll excuse me, I have to go make some content. (yarrr!)