I am constantly tweaking my social media feeds mostly in an effort to limit what I see when I log into Twitter, Facebook, or whatever. A recent post by David Moldawer of Boing Boing gives some insight into the type of writing I try to avoid:

“The long tail of odd and authentic content is bigger than ever, but if you find your content the way most people do, through the algorithmically warped suggestions in your social media feeds, the stuff you stumble onto feels less like writing and more like wordage, a sort of tips-and-tragedies lorem ipsum.”

One of the first things I talk about in my library instruction courses for First-Year writing seminars is the difficulty of doing research in the Filter Bubble, but Moldawer’s post has me thinking about this from a different perspective: library marketing. I am not opposed to occasionally using popular forms of web writing (listicles, grabby headlines, lifehacking) to catch a reader’s attention, but I strive to create an authentic voice for our library, one that is friendly, energetic, and attentive to users’ interests and needs.

Which reminds me, I need to found out how the University of Iowa’s Special Collections’ team creates these awesome gifs. Also, you should follow their Tumblr.

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