Next week, I’m heading to Indianapolis for the annual Library Marketing and Communications Conference, a gathering of library folks involved in marketing, communications, public relations, social media, and outreach in academic, public, and special libraries. This year, I served on the program planning committee that helped to select the speaker line-up. There are some presentations I’m really excited to see! Here’s my schedule:

Tuesday, November 7

• 9a: Keynote by Kim Crowder
• 10a: Strengthen Your Marketing During Challenging Times by Cordelia Anderson
• 11:15a: The Power of Empathy-Centered Storytelling by Deborah Hakes
• 12p: Swag swap
• 1:30p: Let the Numbers Lead You: Using Data to Market Your Library by Natalie Browning and Sarah Reynolds
• 3p: Try a Little Tenderness: Communication and Marketing Inspired by the Trauma-Informed Framework by Rebecca Tolley

Wednesday, November 8

• 9a: Keynote by Keith Keller
• 10a: More than Clicks and Likes: Really Measuring Social Media Impact on Event Attendance by Charles Samuels, Chris Vitiello, and Mattison Domke-Latz
• 11:15a: Open for All: Real-World Ideas for Incorporating Accessibility and DEI Into Your Library Marketing by Kathryn (Katie) Bulloff, Stephanie Cargill, June Kucalaba, and Angela Hursh
• 1:30p: I Can’t Even with Content Anymore: How to Work Through Content Creation Burnout by Meghan Kowalski
• 3:00p: The Ties That Bind: How Libraries Can Use Email Marketing to Bring Their Communities Together by Leigh Gaddy, Kim Burean, and Melissa Beck

I have most of Monday free, so my plan (flight arrival permitting) is to go to the Vonnegut Museum in the AM and then to the Eiteljorg Museum in the PM.