Month: January 2026

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illustration of a 19th century cottage

Social media happens so fast. I mean, just over a week ago, we were still talking about #ConformityGate (aside: How are y’all doing? You ok? 🧇) and none of us were talking about the cottage. So in between the monthly “Recently in Academic Libraries” posts, I pull together regular updates on what AcadLibs are doing on social. Please enjoy these recent highlights.

Ins/outs 2026

The “Ins and Outs” trend really peaked last year, but I think it has a couple years left in it before it becomes old hat. We did it at my library and so did UC Santa Barbara, University of South Florida, and DeSales.

Another library’s treasure

I love exhibitions about discarded objects: left-behind water bottles, items left in the return bin, and in the case of UNC Library, objects found in library books. The gentle soundtrack and collage aesthetic is perfect for this time of year: cozy and comforting. For libraries that save found objects, this would be an easy post to replicate and one that might find a happy audience among college alumni. (But wait, did that say “send feet pix?”)

BRB, going analog

According to some cultural weathervanes, analog is cool again. As a librarian, older formats never lost their charm for me, but I’m delighted to see younger generations discovering the joys of physical media. Fresno State Library is highlighting its Media Lab with this post, as well as its collections of CDs and LPs. It looks like the students/staff in this carousel had some fun doing the photoshoot as well. Man, I had that Lauryn Hill album and I wore it out. 

Here’s your sign

This is a perfect start-of-the-year format for any library. If you’ve only got one library building, find 12 spaces or services to highlight. If you’ve got multiple campus libraries, even better. If you’re not an expert in astrology, consider consulting someone who knows a little more about the culture and practice around it. From Yale Library:

Oh so pretty

Carousels are having a moment. Again. Honestly, it feels like we’ve been coming back to the carousel format repeatedly over the past 2-3 years. Folks just love to swipe through photos. So what better time than the start of the new year to pull together some of your best library pics. This one from the University of South Carolina was my favorite, but see also: University of Cincinnati, Arizona State, UT Arlington, University of Alabama Arlington, Syracuse, Grand Valley State, Dartmouth, Cornell, and Colorado State (with sad music).

And finally…

This is your annual reminder to save all your b-roll this year so you can create recaps like this one from Kansas State University Libraries.

banner image: detail from the “The Cottage of Content, or, The Right Roads and Wrong Ways,” an 1848 board game published in London by William Spooner (source)

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ad for progressive brand lemons, with lemon pie, lemonade, and lemons

A salesman is got to dream, boy. It comes with the territory. – Death of a Salesman, Arthur Miller (1949)

We made it through the first quarter of the 21st century. By the skin of our teeth, if you ask me, and we’re still holding on by a thread. 2025 wasn’t a spectacular year for me personally, but it also wasn’t the worst I’ve experienced. I had some small wins at work. Some bigger wins at home. Let’s call it a rebuilding year. 

2026, on the other hand, may prove to be a doozy. I’m scheduled to go up for full librarian. Our university is under new management. And I’m currently signed on to two major libraries projects: developing a marketing kit for open educational resources and helping to re-launch Project CORA. My team was also cut 25% so I’m doing the proverbial more with less. So it goes.

As is customary this time of year, I’ve been thinking about where I want go and how I want to be in 2026 (or, how I want to go and where I want to be). I saw a post recently where the author “manifested” their professional hopes for 2026. I liked the format so here I go. Here’s what I’m hoping to manifest for 2026:

  1. The “Recently in Academic Libraries” posts really pop off and I can justify spinning those into a regular Substack or Patreon newsletter.
  2. We assemble a team of academic library marketing/outreach folks to conduct hardcore research that helps codify library marketing/outreach as its own LIS specialization/subfield. 
  3. The academic library marketing folks build a vibrant online community (preferably not on Facebook).
  4. I’m invited to give a keynote about marketing and outreach in academic libraries.
  5. Some academic library—doesn’t have to be mine—starts going viral on the regular in the same way that LAPL and Milwaukee Public have, drawing attention to the role we can play as cultural shapers.

It should be apparent from the above that one of my current obsessions is the professionalization of academic library marketing and outreach work. I’ll admit it: I’m somewhat jealous of my colleagues in public libraries, museums, and other cultural institutions who are doing amazing marketing work and who are rightfully drawing national attention for it. As an outsider, it appears that marketing and outreach work in these organizations is treated as more essential to strategy and operations (though, I’m sure it doesn’t feel like that from the inside!). I want to see that success—and the support that that success requires—manifested in academic libraries as well. 

What I’m reading 

Why AI Didn’t Transform Our Lives by Cal Newport. “Such breathlessness now seems rash.” The AI agents that so many in tech said would revolutionize our lives are surprisingly incapable of simple tasks. Or, to put it differently, living and thinking in meat space is far more complicated than we give it credit for. 

The State of Library Marketing 2026 by Angela Hursh. The #1 challenge for respondents to Angela Hursh’s annual survey is time and capacity:  “41 percent of respondents stated they feel they lack the time or resources needed to perform their jobs effectively.” I definitely feel the stress of all five challenges highlighted. 

Research as Leisure Activity by Celine Nguyen. “I truly think that autodidacts are responsible for all that is good and great about alternative culture.” When I finally win the lottery and no longer need to work for a living, I look forward to spending my days as a leisurely researcher. 

Links to the past 

  • 1 year ago: I think about this quote at least once a day. 
  • 5 years ago: I set out to write every day. Hm, I should do that again.
  • 10 years ago: I’m still “the guy who wears the bow ties.” Why stop now?
  • 15 years ago: Some advice from ALA Midwinter on personal branding online. Most of this still holds up! 

Overheard online 

ways you can tell I am in fact a trained librarian  despite the unusual career path: just sent a text which included the phrase “✨ structured metadata ♥️” – @thatandromeda on Bluesky

banner photo: Lemon crate label, Progressive Brand, Lehmann Printing and Lithographing Co. (on flickr)